Pontikis
We create brands that evolve and stories that stand out. We combine strategy, aesthetics and content to give every business the shape, voice and presence it deserves. With many years of experience and deep knowledge of the automotive industry, the company has evolved into a modern partner that supports the networks of the two major French brands on a daily basis.
With the continuous development of its services, the need for a new corporate identity became imperative: a brand that reflects the company’s reliability, its timelessness and its connection with two of the most dynamic names in European automotive.
The previous identity no longer reflected:
- the company’s modern image its collaboration with two prestigious international brands
- its expertise in the field of procurement and distribution
- the increased visibility needs in the physical and digital environment
It needed an identity that was flexible, robust and professional, capable of standing equally alongside Citroën & Peugeot, but without losing its own character.
We designed a brand platform based on three pillars:
01. Κίνηση
Η αυτοκίνηση βρίσκεται στον πυρήνα της εταιρικής δραστηριότητας. The new identity utilizes linear patterns that convey rhythm, flow and speed.
02. Reliability & Professionalism
The clean geometric forms and robust typography express the seriousness and consistency required by the role of a supplier to major international brands.
03. Synergy with Citroën & Peugeot
The visual system is neutral, elegant and modern, so that it “fits” harmoniously with the brand universes of the two companies, without overshadowing or imitating them.
