Stathmos

The Station is more than just a cafeteria. It is a meeting point, a daily stop for coffee, conversation and relaxation.

The rebranding aimed to convey exactly this feeling — of intimacy, energy, and human contact.

#466475
CMYK 77, 53, 40, 16
RGB 70,1 00, 117

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CMYK 41, 50, 65, 15
RGB 142, 115, 90

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CMYK 11, 17, 19, 0
RGB 225, 207, 196

The new identity was based on the concept of the “station” as a place of intersection of moments and people.

The visual language combines the warmth of the handmade with a fresh, illustrated aesthetic that reflects the rhythm of everyday life.

The illustrations play a central role — lively, playful, with references to coffee culture and the small moments of the day.

Identity unfolds in every aspect of experience:

  • Coffee packaging, cups and bags, which become carriers of the new image.
  • Merchandise and promotional material that reinforce the brand’s character.
  • Illustrations on walls, aprons and digital media, creating a cohesive and joyful environment.

Each app works like a little story — a snapshot of life at the "Station."

The new branding expresses with simplicity and freshness what the Station is:

a place where people meet, smile and take a break from the flow of their day.

An identity full of movement, character and positive energy.